Browsing Tag


Working With Sponsors: A Guide For Bloggers


When your blog has reached a certain level of viewership and interaction, you may find yourself wanting to seek out the best ways of monetizing it. Blogging can be a lucrative industry these days, and one of the best options for making money from your blog is by working with sponsors.


How Do Sponsors Work?


For the majority of bloggers, a sponsorship is relatively simple:


  • They receive an item from the sponsor that is relevant to both the sponsor and the blog. For example, fashion bloggers tend to receive clothes; beauty bloggers receive makeup; parenting bloggers receive toys for children – something that fits both parties, essentially.
  • The item is free.
  • The blogger will then write a post on their blog featuring the item, and linking back to the sponsor.
  • The sponsors will then pay the blogger for writing the post.


This can be a one-off post, or a more ongoing relationship.


In some circumstances, there is no payment for the post; the free item is seen as payment enough. In most blogging circles, however, this is becoming frowned upon as detailed on . Essentially, the feeling is that the post itself is often more time-expensive to put together than the item in question is worth.


For the sake of clarity, we’ll stick to sponsors that send a product and then subsequently pay for the post to be published. If you are happy to write for free in exchange for a product then that’s your decision, of course!


Who Benefits From A Sponsor?


Both the blogger and the company themselves benefit. The blogger receives the free item and then the payment for the post; the company has its products featured on a blog that is popular with their targeted customers. Everyone wins.




What Can Go Wrong With A Sponsorship?


One of the biggest issues is that companies and brands don’t pay for the post, despite agreeing to do so. This can leave bloggers having to chase money up, potentially even having to look for a lawyer on so they can recover the money owed to them.


There is also the chance that the company won’t like the post that has been written. This can be avoided by being ensuring you don’t publish anything without the brand’s approval.


How Do You Find Sponsorships?


Often, they will find you, especially if you add a button to your sidebar that makes it clear you are PR friendly.


If there is a brand you are particularly hoping to work for, then contact their marketing team and highlight your blog. There’s no guarantee that they will respond, of course, but it at least should help to put you on their radar for future campaigns.


Do Readers Like Sponsored Posts?


In the main, no, but of course it very much depends on how you go about writing them. Try and make the post feel natural to your blog and your usual style of content, rather than sticking out like a sore thumb as a very obviously sponsored post. You can also explain to your readers that you have to make a living, and ask that they excuse the occasional sponsored post as it allows you to provide the rest of the blog for free.


So now you should have a good idea about how sponsored posts work, giving you another option for monetising your blog!





Sharing is Caring...
How To Set Up A Blog


potential of your blog

If you feel like your blog has still not reached its full potential, it might be because you are not using images and graphics in the right way. So, you should try to make sure that you are using them well if you want your blog to advance and fulfill its potential. But why is this the case? Why are images and graphics so important to you as a blogger? Read on to find out.


People Need to be Grabbed Visually


When someone visits your blog, they need to be grabbed by what they see. If they’re not, they might not stick around for very long, and that’s not what you want. So, it’s up to you to avoid letting visitors slip away just because you don’t have great images capable of grabbing them. You can learn how to spice up dull images via editing by taking a course with Training Connection. And you might also want to work with creative people who create interesting graphics and infographics as well. Before long, your visitors will be hooked within seconds.


Photos Offer Colour and Variation to a Blog


Blogs can become way too dull and boring without good photos. They add some life, colour and variety to the page, and that’s exactly what’s needed. You don’t want to bore people too much. If you do that, you will just lose visitors and readers slowly but steadily. A solid block of text is always a little boring to look at. So, don’t let your visitors be confronted by writing that looks too intimidating for them to confront. Instead, you should aim to break it up by using interesting images that look great and complement the content of the text.

content management

Image Source


Great Images and Graphics and Legitimacy to Your Blog


Legitimacy is another thing that can be added to your blog by having some great images in place. Everyone wants their blog to be taken seriously. And if it’s not, people won’t take the words published on the blog seriously either. That’s clearly a big problem, and it’s something you should be working hard to avoid if you can. With the best graphics and images present on all of the important pages of your blog, it will instantly start to look more professional. And that will lead to it becoming a lot more respected as well.


Posts with Good Imagery Get Shared More Often


As a blogger, you will want your blog posts to be shared far and wide. This is the best way to get more eyes reading your work. But did you know that blog posts that feature photos and good imagery are more likely to be shared by people? This is a fact, and it’s something that you should keep in mind when you are creating and posting your content. All those shares could lead to more people visiting your blog for the first time. If those people are impressed, they could become long-term readers. That’s exactly what you want for your blog.

blog posts

Image Source


potential of your blog

Sharing is Caring...
How To Set Up A Blog
Social media & sharing icons powered by UltimatelySocial