COVID-19 has had a massive impact on businesses all over the country. A lot of companies have had to close their doors, and they are still shut for business at the moment. If this applies to you, it can be very worrying, to say the least. However, having a plan and determining what you are going to do when you reopen is imperative. To help you with that, we have some ideas and suggestions:
Health needs to come first – The obvious place to begin when it comes to preparing your store is to make sure that you have all of the health and safety requirements in place. You will need to make sure that everyone in your store wears a mask, so it is vital to think about how you are going to monitor this. You also need to ensure that social distance regulations are being abided by within your home. You can click here to get social distancing signs so that you can make sure that this is the case. Be sure to keep up to date with the latest rules and regulations, as they are changing all of the time and your business needs to be prepared.
Market the re-opening of your store – Aside from looking at the health and safety side of things, you need to market the re-opening of your store. A lot of people are not aware of the current status of different businesses because of the pandemic and the fact that there are different rules for different business types and potentially different regions if we go back to the tiered system. Because of this, you need to make sure that you think about marketing the re-opening of your store. You can do this via offline or online marketing methods, or a mixture of both. Should we go back to the tiered system, flyers and offline marketing means can work well.
Think about tempting sales with special offers – The economy is suffering at the moment, and there are a lot of people who do not have the funds they used to. Because of this, it is imperative to think about how you are going to tempt people to purchase from your store. It makes sense to offer special deals. Giving people an offer that they cannot refuse will help them to feel more compelled to purchase from you. Yes, it means less profit on that product, but you will encourage more sales, and so it could end up being more beneficial to your bottom line overall.
To conclude, there is little getting away from the fact that COVID-19 has had a massive impact on the way of the world. For businesses that are still shut, it can be incredibly worrying. However, one of the best things you can do is plan your reopening. Follow the advice and suggestions that we have provided and you can be sure that your business will be more prepared.