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Everyone that does the weekly grocery run knows that there are plenty of tricks that supermarkets employ to try and get you to spend more money. Everything from mixing the colours of products to putting easy-to-reach snacks near the tills can eventually catch us off guard, and before we know it we’ve fallen into the trap of spending more than we initially intended to.


However, thanks to our experience as shoppers, we tend to learn how to avoid these tricks so we can cut down on expenses (and also calories) so we can save money. Frugal shopping isn’t a secret. There are many articles out there that express the importance of smart shopping. However, there are always ways to improve our knowledge, and it all starts with changing what we think we know.


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Do your research


We all look at the internet and follow the advice of our friends and family when shopping, but how much of that information is old? Take a look at websites such as Sunny that explain some of the most updated tricks that supermarkets use to try and trick us. Keep up with shopping communities and learn all the latest tips and tricks that you can use to save money. The more you research, the more likely you’ll continue to save money, learn about the latest deals and be able to take advantage of fantastic savings.


Watch you who shop with


Who do you usually go shopping with? If it’s a friend that loves to spend money, then it’s probably not a good idea to go on regular shopping trips with them. They’ll likely try to convince you to try something else or spend a little and hide your frugal ways for a day or two. While this can be a lot of fun to shop with people and break your habits, you shouldn’t make it a regular thing because you’ll only end up losing money over a long period of time.


Don’t be seduced


Whether it’s fancy packaging or big labels that tell you something is 50%, don’t let the supermarket seduce you with their colours and designs. If you want to save money on your grocery bill, then you need to stick to your regular purchases. Is there a branded type of cereal that costs twice as much but has a fancy looking discount label that promises you more? Before you know it, you’re going to buying that on a regular basis after trying it because you’ve been seduced by the packaging. Muster up the courage to stick to what you normally buy and don’t let the store change what the reference price in your head is.


Freebies usually aren’t always free


If you’re smart about shopping then you’ve probably got a store card or a loyalty scheme that helps with your purchases. However, when you get these in the mail, they’re usually discounts only if you spend a certain amount of money. If you have to spend twice your weekly shopping budget just to save 10%, then it’s probably not worth it and you can safely get rid of these unless you plan to purchase a lot of items.



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