When you are running a business, you want to make life as easy as possible for the people who buy from you – your customers. These are the people who are turning the cogs of your business and helping you to make a profit, so making their lives as easy as possible is important. Customers want to communicate with you, but it’s not just about the fact that they want to talk to you – they will want to ask questions and make suggestions and complain when they need to. You want to acquire new leads, right? Well, communication is key for that.
For this reason, you have to make it easy for people to contact you. Customers only give you thirty seconds of their time if they’re deciding to use your business, and you want those thirty seconds to stick in their minds. With this in mind, let’s check out four ways you can make communication with your customers much easier.
- Make It Big
If you want people to be able to communicate with your business, you need to make your information big on your website. Did you know that over 50% of customers are immediately put off by a business if they have to hunt down their information through pages and pages on a website? The inability to get live chat agents immediately, or a telephone number straight away is vital. Your website should have the information at the very top of the page, and you should make it easy on your social media for people to find your information right away.
- Include Humans!
As nice as it is to have ChatBot boxes on websites, these only offer generic responses and answers to FAQs. A human gives your customers a real response, and interaction with a human will immediately reassure customers that you have their best interests at heart. If you do have an automated answering system, try to keep it simple without too many automated steps before human contact. You want people to have less than three automated options before speaking to someone – before they become too frustrated to want to deal with your business anymore.
- Embrace Social Media
The one thing that you must never do, is use social media only to obtain new leads. Social media can be used to create conversation and make people feel included and heard. Your customers are guaranteed to be more active on social media, so you need to consider how you can keep up with them online. You can engage with thousands of customers per week, and you can help them with queries, run competitions and you can solve their problems all with the help of social media.
- Get Online – Live
We mentioned live chat agents, and there’s a good reason for that. Live chat is the most convenient way for people to contact you on your website – all they need is one click to be in touch with an agent who is able to get them the help they need right away.