One of the biggest things that a company can do is attend an exhibition and put up a stand to advertise themselves to the masses. The reason it’s such a huge deal, is because a business can rake in an awful lot of new customers, new clients and liaise with similar businesses to potentially collaborate. During an exhibition, you usually open a stand to showcase your brand and draw people in – it’s a great way to figure out whether people are interested in what you do, or whether you’re doing something wrong to turn them away from coming to you.
An exhibition is a chance for you to promote yourself in the way that you want to new people and it gives your business a chance to network with others. You should absolutely treat this opportunity for the promotional boost it will give your business, and in the weeks leading up to the show, you should be doing everything that you can to ensure that your experience at an exhibition is a good one. People will be judging your stand because they’ll be deciding whether your company is worth their time. The whole idea here is to have a stand that makes people stop in their tracks and take notice and if they’re not taking notice, you’re doing something wrong. The way that you plan for your exhibition will make the difference between whether it’s a success for your business or not. Planning happen before, during and after the event; the time you put in at those moments will make the difference to whether you are successful or not. So, how can you plan your stand to be spot on for the big day.
You’re attending an exhibition, and this means that you have to set yourself some objectives. Companies go to events like this because it’s a great way to be seen and raise the profile of their business. They can truly establish their business presence and their credibility and it’s a good way to offer people business cards to let them know who you are. Once you know what you want to get out of the event, you should prioritise your objectives and work out how to use your time. Don’t forget; you may be exhibiting your business, but that doesn’t mean that you can’t have a look around for yourself, too. You should plan for your stand to be brightly coloured and a true reflection of your brand. Posters, banners, leaflets and business cards should all be printed up well in advance, allowing time for errors before the day. You want to draw people to your stand, which mean you need a hook! Freebies are probably the best way that you can do this, and you can buy things from pens to personalised chocolates in their wrappers to fill the bag. If you want to be quite professional and ensure that your name is in front of people every single day, try out these lanyardusa.com/custom-usb-drives. They will guarantee that your company name is obvious to people every day because they’ll be right there on their desks with your name on them.
All the planning that you’ve spent time on is about to come into effect. The day has arrived, your team is assembled; from those on the stand to those in the crowd speaking to customers and possible clients. Ensure that those who you want to talk about you are at the stand at the beginning of the day and you’ll be ready for everyone as they come in. As much as possible, keep the stand tidy through the day. You could be getting lots of sign ups for products or taking large orders, but packaging and bags lying around is unprofessional and that’s not the image that you want to project. Avoid eating and drinking at the stand as if someone comes to ask you a question, there’s something a bit off about having food in your mouth! Take breaks and rotate with your team who will be on the stand at once, because then you get the chance to go and appraise the other stands and get to know other business leaders, too.
Running a stand at an exhibition is not an easy job: it’s a long day on your feet and it does get exhausting. Go through all your sign ups and work out how many freebie bags that you’ve given out to people throughout the course of the day. Reach out via email to all the people who signed up to get to know about you but have them all personalised so that it doesn’t look like you’re just sending out spam emails. A lot of the time, those who have signed up are genuinely interested in your service and didn’t do so just for the freebie bags at the stand. It’s so important to follow up all leads that you’ve managed to get in the course of the exhibition, as every new sign up could mean more than that one person. For example, if someone has signed up to hear about your service or product and they enjoy that product, they’re going to be more likely to talk about your business to others – thus creating a whole bank of new customers off that one sign up! Make a list with the rest of your team about what you managed to achieve during the event and what you would do next time – whether positive or negative.
Your exhibition experience is going to pave the way forward for either new links with people, new customers or you’ll not get much interest at all. If the latter happens, chalk the whole event up to a learning experience and make it so that you learn from it and try again the next time. Never give up due to one bad experience; you never know what you could learn when you try again. Exhibitions are designed to give you a chance to promote yourself; make it big!