Model vs. Mannequin: How To Sell Your Clothing Online

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The only clothing business has been booming in recent years. Companies which specialise in this area are popping up all the time, with brands coming about seemingly overnight. Of course, the power of the internet is largely to blame for this, opening the doors to loads of new businesses which wouldn’t have been able to make it in the physical world. There are loads of questions you will want to answer if you decide to get into this field. So, to help you out with these tricky decisions, this post will be exploring some of the most pressing of them, giving you the answers you need to get started.

Website vs. Existing Platform

There are loads of sites around the web which are designed to help people to sell their old clothing. Depop, eBay, and even places like Craigslist can make it very easy to sell your garments, as you won’t have to invest any time or effort into building a proper website. Of course, though, it’s easier to stand out when you’re the only one selling on a site, and this can give a personal website its own benefits. In a lot of cases, if you can afford a website, it will be worth getting one, though it will still help to put your garments onto different platforms.

Mannequins vs. Models

Paying for models can be an expensive process, and a lot of small business owners can’t afford this sort of expense. You need a way to display your garments, though, making it crucial that you have something to help you. Female mannequins have gotten far more realistic over the last few decades, with companies producing options which make clothing hang very naturally. It’s worth putting the money you’d spend on real models into other aspects of your product photography, with things like lighting, cameras, and even editing software having a much bigger impact on your photos than a real person.

Pricing

The amount you charge for the items you sell can have a huge impact on the way that customers view your business. A lot of companies assume that they should have their prices as low as possible, though this can often attract a very specific type of customer. In the world of fashion, spending a lot of money is a point of pride for many shoppers, and this is something which you can take advantage of. This works particularly well with vintage clothing, as rare or unusual items can often fetch an incredibly high price, even when they aren’t that special. You can use other websites to give you an idea of the accepted pricing found around the web.

With all of this in mind, you should be feeling ready to take on the challenge of selling clothing online. This sort of business can be a challenging one, with the competition being varying and hard to understand. Of course, though, you don’t want to be wrapped up in work which can’t be done, and this means that you have to make the right decisions along the way.

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