If you were to believe numerous guidelines and tutorials, all you need to be a successful blogger is a become an engaging digital writer. Indeed, there is no denying that as a blogger your role is to create articles that people want to read. Undeniably, your ability to present popular themes in an exciting angle is what keeps your reader coming back. You can also use some SEO lessons to make sure that you select the most relevant keywords for your piece. You can combine a journalistic touch to your SEO knowledge so that you can generate clickbait titles, aka titles that users want to click. But ultimately, these recommendations only focus on the creative side of blogging. However, your blog is much more than just text. Your blog is a functioning digital entity, and as such it requires skills that go beyond the sphere of a writer. You need IT skills to make your blog work.
#1. Make it look appealing to all
Your blog is a website, and consequently, it needs to behave in the same way that any other website. If your visitors struggle to access the blog from their mobile phones or if they can’t navigate it, they’re likely to look elsewhere for information. The experience that your readers have of a blog doesn’t only focus on the content, but also on the user-friendly design and layout. As a rule of the thumb, you want your visitors to be able to find rapidly the article they need, through browsing, category filters, and the search function. You also want to add a simple contact form that doesn’t require too much confidential data – as users tend to be sensitive about giving their data.
#2. Understand your audience
Google Analytics is a basic tool that you’ll find on most websites. In fact, if you’ve built your blog on WordPress, you might find a free plugin to install your Analytics code. Some bloggers also use additional digital tools to get a better grasp of their readers’ behaviours. Crazyegg, for instance, is a popular heatmap tool for landing pages and homepages to visualise the eye journey of your visitors. On average, companies can use up to 100 different tools to track their audience. Solo bloggers might not have the same budget, but they can be seen managing over 15 different tools. How can you get a clear overview without SQL training courses? Answer: You can’t. SQL lets you analyse data from multiple sources.
#3. Secure your blog
*puts the Bee Gees How deep is your love on and sings*
How safe is your website? I really mean to learn.
As a blogger, you may not take security as seriously as corporates. However, when your blog is your professional platform, you can’t afford to take any risk. Here’s a little guide to help WordPress bloggers create a site that is unbreakable. WordPress has introduced the 2-factor authentication at the login page, and it’s a measure you want to use, in combination with renaming your login URL.
At the end of the day, your blog is the combination of quality writing and a professional digital presence. You can’t afford to ignore the IT side of blogging. The three key acronyms to build your blog success on are UX, SQL and 2FA.