As a blogger I know the importance that social media plays in the promotion of your blog and blog posts. I also know that blogging schedules can become quite hectic leaving little time for promotion.
There are multiple platforms for promoting your blog posts however there is one that can often be overlooked and that is Twitter.
Using Twitter is a fantastic way of promoting your blog posts and reaching new audiences. However it can seem very daunting, especially since you have only 140 characters to write a post, nevertheless Twitter is a fantastic tool to promote your blog posts which is why I wanted to share with you the fantastic scheduling tool that is Hootsuite.
The importance of Scheduling your Tweets
There is little doubt there are a lot of people on social media and Twitter is no exception. It is important then to ensure you market your blog posts not just once but continually to ensure your followers get the opportunity to see your tweet among an array of other tweets.
That’s why scheduling is so important, as it allows you to get your message across within a tweet several times a day. It also allows you to schedule a week or longer in advance.
This has several benefits, you can fit the scheduling in with your own workload – freeing you up during other times. It also means if you have an extra busy day or unfortunately if you are feeling poorly – you know your blog posts have been scheduled in advance giving you one less thing to worry about.
Scheduling also ensures that you are in contact with your audience on a regular basis whatever is going on in your life currently. It also means you will have a lot more time in your day to concentrate on other things as well as giving you the space and time to focus on other areas of your blog that you want to work on.
I highly recommend Hootsuite as a tweet scheduler. In fact Hootsuite is more than a scheduler for Twitter, it also integrates your other social media platforms but I have mainly been using it for Twitter at the moment.
Hootsuite is what is referred to as a social media management tool. It helps you track and manage all your social media platforms within one dashboard.
Scheduling is so easy:
- First you click on “Compose Message”
- You type the tweet you want to send and include your blog post link
- Click to select a profile (your twitter account or other social media account you have linked at start up)
- Click the calendar to select the date and time you want to send the message
- You then click “Schedule” and hey presto your tweet is scheduled.
Another fantastic feature is the bulk scheduling tool where you can schedule up to 350 tweets at once! Yes you read right 350 at once!
This is a fantastic feature that will allow you to save time.
Don’t take my word for it though, sign up to HootSuite now and take advantage of their FREE 30 day trial, you then pay just £7.99 per month which will give you back so much time to concentrate on other things while your blog posts are being promoted!
I can’t recommend Hootsuite highly enough. Happy promoting!
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