Blogging can be a passion and an engaging hobby all on its own. However, for many, it’s also a way to make money. Most of those ways of making money, such as affiliates programs, demands that you have a healthy and growing readership. So, how do you promote your blog and are there ways to do it that won’t end up eating your profits?
Build partnerships with other writers
Bloggers should make friends with other bloggers. Not only can they make up more of your readership than you might imagine, but they can offer you the chance to boost your platform, as well. Writing guest posts for other blogs is a great way to get access to a brand new, ready made audience. Of course, you need to be able and willing to offer something in return (such as their own guest post space) and have some overlap with the other bloggers to make the most out of it.
Get social with it
Social media marketing is driven by content, so it’s a perfect place for bloggers to be. However, besides sharing your own posts, you should be engaging directly with readers who click, comment, and share your posts. Don’t forget to respond to any comments left on the posts themselves. If you can build even a small community of passionate readers who are willing to read, share, and engage, it can help you get your posts disseminated a lot further, leading to more clicks and, over time, more readers. Of course, it’s a good idea to have plugins on your blog that make social media sharing quick and accessible, too.
Maximise the visibility of your posts
Search engine optimisation is what drives clicks nowadays. In fact, it may be one of the key reasons that affiliate programs make use of your blog in the first place, building links to their own sites to help their rankings. As such, writing keyword-rich, value-high content will help you gain visibility on Google you need, but an SEO company could also audit your site to ensure it’s not holding you back. Aspects such as security and page load speed could all be making Google ignore your site, but you can fix it.
Change up your content strategy
If you’re looking for a larger readership, then it might be time to rethink your content strategy. You might think that news targeting as broad a market as possible is the way to go, but finding your niche in blogging could actually be much more valuable. There are a lot of blogs writing broadly on topics, but if you can find a specific area of expertise, then you will find content that few are writing about, allowing you to build a readership that no-one else is competing for.
You don’t necessarily have to spend a single penny while promoting and marketing your blog. It’s healthy to occasionally budget an ad campaign or other means of raising your profile, but for the day-to-day, organic marketing is the way to go.