It does not matter whether you have been blogging for many years or you have only recently started a blog, you need to master the art of search engine optimisation. Increasing your online visibility is of paramount importance if you are going to make money as a blogger. However, this is often a lot easier said than done. With that in mind, please read on to discover some of the different ways you can achieve SEO success as a blogger.
It all begins with keyword research – There is only one place to begin, and this is with keyword research. If you don’t master the art of this, you will never achieve true SEO success as a blogger. There are lots of great tools online that you can use to get a good idea of the keywords that will help your posts to rank higher. Not only is it about the keywords you choose, but also how you use them. Make sure you incorporate them naturally.
Optimise your blog’s information architecture – To do this, you should enable proper PageRank flow with navigational solutions and internal linking. You also need to support your most important landing pages, create an amazing user experience, think about monetisation, improve your website’s usability, consider what your users are expecting and searching for, and base it on proper keyword research.
Speed up your blog – Gone are the days whereby links and keywords were the only factors considered by Google. Of course, they are both still incredibly important, but so is user experience. If your website is slow to load, you are going to suffer on the ranking front. Not only does this lower the UX of your blog, but also it increases your bounce rate. Internet users today are not prepared to wait around. A high bounce rate will further decrease your ranking.
Don’t manipulate links – Do not trade, buy or sell links that pass PageRank! This can cause your blog’s rank to fall because it goes against the Webmaster Guidelines that Google have enforced.
Consider a professional service – If you have followed the advice that has been provided above and you are still struggling to achieve the results you had hoped for, it is a good idea to consider a professional service like the one that is offered by Creed. Companies like this have a great track record of providing effective SEO services that deliver real results, i.e. they do not merely improve traffic but they improve conversions too.
Hopefully, you now feel more prepared in terms of mastering the art of search engine optimisation. There is no denying that SEO is important for all bloggers. This can be the difference between you having a small following and a big one, as well as you making peanuts through blogging and making a good income. So, make sure you follow the tips above to get started!